Today’s marketing landscape is almost nothing without an effective business website. For a sales person, the website is the only asset or centerpiece of all his marketing efforts. But rapid changes in technology make your website dull and outdated in just a short span of time. And redesigning of a website every time when a technology evolves is not at all feasible as this costs both time and money. So what’s the solution then?
So you can’t keep a website that is not as per the technology standards and you can’t afford remaking it. If that is your situation then here is a list of some simple ways that can keep your website up to date and always user friendly.
Page Speed !
Slow page loading is one of the main reasons behind users frustration as they hate to wait. And when they don’t get it they simply bounce and switch to your competitor’s website. Do you want some proofs?
Well according to a report, a 2 second delay in load time results in abandonment rates of up to 87%, which is not at all a small number and higher than the average abandonment rate of 70%.
Hence don’t let your users go just because of a slow page load. Optimize your speed for page speed and give your users an experience of fast loading website.
Easy Registration process!
Signups and registrations are the first stepping stone in the whole customer acquisition journey. A complex sign up form with lots of fields can irritate your prospects. It has been seen that a signup form with only 5 fields advances your conversion rates by 34%. So not stretching your sign up form to a length of a full page and making use of progressive approach is one of the best signup form practices.
Include well-designed and written headings !
Always craft your headlines in a way your potential customers want to see. Include keywords in your title to target your message and the right audience. Even the search engines give more attention to the headings so making it stand out can significantly improve your visibility.
So these are some crucial tips to consider for improving user experience of your website. Try implementing them and let me know if you find any improvement in your user conversions and user experience.