You are at a restaurant and you feel thirsty, what do you order, Soft drink or Pepsi?
This is what brand awareness is about. Most of the people do not know the utility or product type they are looking for but know the name of a brand which offers that utility or product.
This is when branding comes into role. Branding is very important these days so as to get recognised. Let’s discuss some of the key points to improve your brand awareness.
Be Identifiable: Brand should be identifiable and easy to remember. Streamline colors, logos and fonts. Be creative in designing logo which stands out. Take inspirations from competitors or other brands which you feel can be inspired from.
Have a creative tagline along with the logo. This tagline can be used in advertisements also.
Optimize your website: First impression is always the last impression. A website is the first touchpoint user will have with your brand.
Things to consider while designing and optimizing a brand’s website are:
Design of the website: Responsive, clean, social share buttons, color combination, light weight images.
SEO: Optimizing your website for search engines. Optimized title and description tags, quality content, keyword optimized content.
Social Media Presence: Social Media is a huge source of getting followers. Be active on social media so as to gain authority and trust on social front. It can also be used as a customer service platform which offers instant customer support.
Understanding which platform is the best for your brand is important too. Do not waste precious time on every social network, instead opt for few social networks which can prove to be benificial and suits your brand.
There are several social networks which are specifically for specific type, like Ello.com, which is only for visual content creators and photographers.
Focusing on these points will definitely improve your brand awareness and if you just have started a brand then it is very essential for you to opt for these suggestions.