Making the website user friendly is no less important than creating the website. Registration process is one such process that can either make or break your customer experience. As we all know, registration process brings reliable user data to business that is required to make more oriented marketing strategies. But this also indicates the headache of filling long forms in order to get the access of website. Around 88% visitors either leave the website rather than going through long registration forms, and even if somehow they decide to stay, they end up filling fake data in the forms which is useless for business. So what do they do?
Don’t worry I’m helping you out here. Presenting here the secret guide to user friendly registration forms.
- Provide a reason behind registration :
Before you expect high sign up rates, you must create value around registration by showcasing the advantages of registration to your website. Let your visitors know how registering on your website is going to benefit them over unregistered users.
- Don’t repeat fields :
C’mon we all know how much we hate filling the same email id and password twice! Don’t let your visitors go through the same feeling. Remove the need to repeat fields and ask for only the necessary details. Another way to help out your visitors is by letting them sign in using their existing social identities with the help of social sign in. Making consumer registration process simplified will boost your sign up rates and also decrease bounce rates.
- Clearly explain the field errors :
If the user misspells some word, instead of telling him that he made a mistake, tell him in which field he made a mistake. It will save the time for both of you. Also mention the right way to fill the field. Make use of bright colors so that he can easily read out the mistakes and doesn’t repeat.
- Eliminate the need of email confirmation :
Don’t ask your customers to confirm their email address as soon as they sign up on your website. Instead give them some time to look around. Users arrive on your website with some specific action in their mind and anything that comes in between is surely going to irritate them. So eliminate the unnecessary headaches and even if it is necessary for you to get a confirmed email, then provide him the option to confirm it later.
- A/B Testing :
Try multiple things in order to create a conversion friendly registration form for your website. Test again and again and optimize it. A/B testing is the best way to find out what is working for you and what is not.
So guys, what are other customer registration form designing tips you would like me to include? Do mention in the comments below!